Privacy Policy

1. Introduction

LIFEGRAPH LTD ("LifeGraph", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our web application and services.

By using LifeGraph, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We collect information that you provide directly to us:

• Account Information: Name, email address, and password when you create an account.
• Profile Data: Profile picture, bio, and preferences you choose to provide.
• Goal and Task Data: Goals, tasks, progress updates, and other content you create within the platform.
• Usage Data: Information about how you interact with our services, including features used and time spent.
• Device Information: Browser type, operating system, and device identifiers.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our services.
• Personalise your experience, including AI-powered coaching and recommendations.
• Send you technical notices, updates, and administrative messages.
• Respond to your comments, questions, and support requests.
• Monitor and analyse trends, usage, and activities to improve our platform.
• Detect, investigate, and prevent fraudulent transactions and other illegal activities.

4. Data Storage and Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. Your data is stored on secure servers with encryption at rest and in transit.

While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or electronic storage is 100% secure.

5. Third-Party Services

We may employ third-party companies and services to facilitate our platform, provide services on our behalf, or assist us in analysing how our platform is used. These third parties have access to your personal data only to perform these tasks and are obligated not to disclose or use it for any other purpose.

6. Your Rights

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data.
• Portability: Request transfer of your data in a structured, machine-readable format.
• Objection: Object to processing of your personal data in certain circumstances.

7. Cookies

We use only essential cookies required for our service to function. These include a session cookie to keep you logged in and a security token to protect against cross-site request forgery. We do not use any tracking, analytics, or advertising cookies.

8. Children's Privacy

Our service is not directed to anyone under the age of 16. We do not knowingly collect personally identifiable information from anyone under 16. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us.

9. Changes to This Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us:

• Company: LIFEGRAPH LTD — Company No. SC876325
• Address: 2/R 31 St. Nicholas Place, Dundee, Scotland, DD3 9NF